Using Personas allows you to create an intuitive experience, like a well-designed mobile app. For your users, this means minimal (or no) training. Less frustration with complex EHR or EMR screens means happier colleagues. A simple and intuitive user experience makes people more productive, so your management team and stakeholders are happy.
We employ and instill the Design Thinking Mindset
People – At the heart of innovation are people. Building a culture of innovation takes collaborative, diverse, & empowered employees who seek empathy for their end-users.
Process – “Discover, Design, Deliver” is the process that gets you to the root of the problem and builds optimism for both problem-finding and problem-solving.
Place – The environment must facilitate collaboration and encourage risk taking with a ‘fail early & fail often’ mentality.
